In 2022, Karen Loewy set out to turn a dream into reality—to merge fashion with storytelling, creating garments that spark imagination and bring stories to life. Each design is inspired by original tales, with characters carefully woven into the fabric. A QR code on every piece connects children to professionally narrated and musicalized stories, transforming clothing into a gateway to wonder. Even the packaging resembles a book, reinforcing the magic of storytelling.
As the journey unfolded, Tailored Stories became more than a brand—it became an experience. Mini outfits for dolls and stuffed animals allowed children to step into the stories, becoming storytellers themselves. Every thread, every illustration, every detail was crafted not just to dress, but to inspire.
Through a meaningful partnership with Maravillarte SAS, the brand embraced sustainable digital printing, ensuring that every creation is as kind to the planet as it is to young hearts. Tailored Stories is more than fashion—it’s a world of dreams, stitched together with love, creativity, and a touch of magic.
At Tailored Stories, we believe that stories shape childhood, sparking imagination and nurturing a love for reading. In a world where digital screens dominate, we bring literature to life through fashion—turning garments into gateways to magical worlds. Each piece is designed to keep storytelling alive, making books a cherished part of growing up. Because every child deserves to dream, explore, and carry a story close to their heart.
In an increasingly digital world, we’ve discovered a simple yet enchanting formula that keeps children connected to a tangible experience through fashion, play, and literature. Our approach seamlessly blends the physical and digital realms, ensuring that the magic of childhood is not lost in the virtual landscape.
Each piece of our children’s clothing is lovingly crafted with Kornit’s eco-friendly printing process, featuring vibrant, water-based inks that are gentle on both your little ones and the environment. By conserving water and minimizing chemical waste, we ensure that our creations leave a lighter footprint on Mother Earth.
Our on-demand approach means that every garment is made with care, just for your child. This not only reduces waste but also allows us to offer a delightful array of designs that reflect your unique style and bring comfort and joy to your children’s wardrobes.
OEKO-TEX® Certification: Kornit inks are often certified by OEKO-TEX, ensuring they are free from harmful substances and safe for your child’s health and the environment.
Global Organic Textile Standard (GOTS): Kornit supports processes and materials compliant with GOTS, promoting organic and sustainable practices in textile production.
Cradle to Cradle Certified®: Some Kornit products may meet the criteria for Cradle to Cradle certification, which assesses the safety, circularity, and sustainability of products.
Each piece of clothing tells a story of love and care—not just in its design, but in the ethical production behind it. We partner with skilled female artisans, which are heads of their households, who pour their passion into every stitch, working in safe environments and receiving fair wages. When you choose our products, you’re supporting a community that values both people and the planet.
At the heart of Tailored Stories are two creative minds who share a deep passion for storytelling, design, and the power of imagination. They believe that stories have the ability to shape childhood, spark curiosity, and create lasting memories. With a shared vision, they set out to craft a brand that goes beyond fashion, weaving narratives into every stitch and transforming garments into portals to magical worlds. Through their creativity and dedication, they have built a magical experience
Founder
Founder
The visionary founder has always believed, “When purpose sparks imagination, magic happens.” It was her quest to find new formats to create products with aggregated value that would offer job opportunities to seamstresses that led her to combine her passion for storytelling and preserving the magic of books in a digital world with fashion.
Creative
Creative
Lyda Estrada, Head DesignerA talented illustrator, Lyda not only created the logo for the company but also its universe—stands, pop-up stores, packaging, and every little detail that makes Tailored Stories so special. She also designs some of the outfits and continuously ensures that every design captures the wonder and charm of our brand.
We are fortunate to collaborate with a network of talented individuals who contribute their expertise to our projects. These include professionals who assist us regularly and specialists we hire for specific initiatives. Their diverse skills and insights enhance our creative process, ensuring that every aspect of Tailored Stories reflects our commitment to quality and innovation.
We are excited to invite you to be a part of our incredible project, we can make a meaningful impact and create a better world for future generations. Let’s work together to inspire growth and transformation in our communities. We believe in the power of individuals to make a difference. Our project creates positive change in lives and communities.
© 2024 Imagined by Karen Loewy